Everyone remembers a surprise they get on their birthday. The thrill of a surprise party celebrating you, the joy of receiving a “Happy Birthday”message from a friend half-way around the world, or the delight of unwrapping a little treat that makes it all that much sweeter. This experience aims to give people more of those special moments in a completely innovative way. This experience is live on iOS and appears the day after your birthday on the Facebook app.
Role: Conceptual, Art Direction, Creative Direction