The legend of you.
Destiny is releasing extended gameplay content where a new villain is seeking revenge against your legendary character. Why make another generic game-play trailer, when we can make one that calls you out personally. We'll introduce the new video game villain by having him call-out each player in personalized trailers.
The personalized ads will be delivered on streaming services like Hulu or Network apps on PlayStation or Xbox. This way we can use the gamertag from the PlayStation or Xbox to deliver the personalized ad to the right person on the streaming apps.
Users can also go online to see other trailers starring the different characters they have and share the videos with friends.