#BUY BLACK FRIDAY
FACEBOOK #BUY BLACK FRIDAY
Problem:
40% of Black-owned businesses won't survive the impact of the COVID-19 pandemic.
Insight:
And during the pandemic, shopping habits shifted from IRL to almost exclusively online.
So how can we leverage the biggest shopping day of the year in the US – Black Friday – to help black-owned businesses survive the pandemic?
Idea: #BuyBlack Friday
A live shopping variety show during the pandemic’s holiday shopping season featuring some of your favorite social influencers, celebs, and black-owned businesses.
All streamed on our Facebook page to our 200 million followers.
#BuyBlack Friday
Case Study
Finale Episode
All Black Everything
Black Friday, Nov 27
Episode 5
Black Diaspora
Friday, Nov 20
Episode 4
Gamechangers
Friday, Nov 13
Episode 3
Good for the World
Friday, Nov 06
Episode 2
Black Girl Magic
Friday, Oct 30
New York Times Print Ads
Every Friday in November
Redoux (vegan skin care)
Ayond (eco-friendly skin care, return packaging for refills)
Pear Nova (non-toxic nail polish and care)
Zac’s Sweet Shop (seriously yummy treats, better than a bouquet of flowers)
Ben Oni Jewelry (fresh, affordable jewelry)
Waraire (high-end fashion, custom suits)
Greenwood Ave (fashion for a cause)
Lord Primo (up-and-coming fashion brand)
Mother's Finest Urban Farms (produce boxes, spicy honey, bee hive donation)
Brooklyn Tea (100+ teas)
AAKS (high-end, handmade bags)
Dozen Cousins (healthy beans and legumes)
Earth Tech (eco-friendly surfboards, skateboards)
Mi Cocina (kitchen cloths/clothing)
Comics and Geeks (comic book store)
Blk & Bld Coffee (coffee and tea brand)
Fulton Street Books (books by diverse authors)
Orthors (game designers)
Ride On Bike Shop (bike shop and co-op)
Coco & Breezy (luxury glasses and sunglasses)
Thurgood Marshall College Fund (nonprofit helping students of color)
Ruby Jean’s Juicery (hand-squeezed juice)
The Bark Shoppe (pet grooming and supplies)