The Stories of Facebook Stories.
As a part of a larger brand repositioning campaign, the Facebook Stories product team wanted to explore how we bring users together through the Stories platform and inspire new users to explore the product. The problem is, users don’t really see the value in the Stories product and don’t understand the difference between News Feed and Stories. So we created mini spotlight documentaries of some of our users that show the power of Stories and launched them during relevant moments throughout the year through TV spots and on the Stories platform.
Pride Month: Jessica Zyrie, Transgender Activist
Veterans Day: Ron Burke, Military Father
Earth Day: Alicia White, Project Petals Founder
Role: Art Direction, Design Direction, Creative Direction