Kelsey Eaton / Associate Creative Director (Art Director)

Google

 
 

Background

Every year Google plays an April Fool's Joke. Often a parody of their own products.

Insight

Tech is all about the newest hottest models made of the most premium materials. But how would you upgrade Google Cardboard, Google's VR headset made of cardboard.

 
 

Idea

Cardboard Plastic.
We'll design a parody website to announce the new Google Cardboard Plastic and advertise its features. 

 
 
 

 
 
 
Cardbaord-2.gif
 

4,000,000 views in one day.

 
 

Drawing inspiration from websites like Apple, Oculus, and Samsung Go. We designed an austere and comedically pretentious website that poked fun at the our own industry. 

The tone of voice is full of industry language but molded into witty quips.