Creative Director / Art Director

Snapchat

 
 

Background

Confederate memorials are seen by many to represent and celebrate an era of slavery. Despite this horrifying connotation, we’re still debating whether or not these memorials should be removed.

Insight

Snapchat and other tech giants have recently launched Augmented Reality capabilities, providing an untapped opportunity for change.

 
 

Idea

'More-Real
We'll replace confederate statues with real heroes, using Snapchat's Augmented Reality.

 
 
 

 
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